Building a Series of Articles: Own vs. Rent

Building a Series of Articles

There are many options to choose when building a series of articles. Some may choose to build their domain and establish a brand. Others may decide that using a pre-established brand alleviates a lot of startup headaches, hence allowing them to focus more on content. This article will focus on a number of benefits and problems with each of these ideas.

Own (Writing your blog on your domain)
There are a number of reasons why this may be the best route for content. Owning a domain means owning the brand that domain establishes. The particular direction of that brand is under the owner’s control, including who hosts the content, backup procedures and how that content is . While the effort exerted can be a long road to take, the final result could be a larger stake of the efforts made. Owning a domain and the content under the domain is important when a brand is easy to build. Brands are easy to establish when all the content is on a specific niche. If the content being created is not easy to lump together, owning a domain name and blog may not be the best idea.

Adsense is for their pay-per-click model. The opposite side of the coin, Adwords, is a bidding website for each click – so Google has connected these two in the “peanut butter & chocolate” mixture. This combination makes Adsense a very interesting option for content developers. Content developers can discover niches and article titles before they even start to write. Allowing content developers to complete this research in advance allows the website owner and Google to make more money.

Owning a blog/brand also helps establish a platform. A platform is a community of regular users. These platforms can be used to help market other offerings. For example, if the authors passionate about a specific topic they can write book. They can then sell this book directly to those interested in their work. If the blog author wants to start an active forum, this can be done on their existing platform. Platforms allow jumping off into other products, which can be very beneficial to the author.

Renting (Writing articles on pre-created websites, like HubPages)
Owning may not be the best option for every scenario. If writing is an occasional adventure, the expenditure of time required to own doesn’t make sense. Being able to post content quickly and forget about it may be very attractive. Using websites like HubPages allow a content developer to care no longer about website plugins, backups and hosting costs.

Another potential benefit of hosting content on another person’s website would be that content doesn’t have to be as focused. Since building a brand is a smaller concern, topics can have a wider range. Furthermore, content can include less traditional subjects as a community is already built up to investigate what is .

Many of these websites are pay-per-impression. While not as potentially profitable as pay-per-click, pay-per-impression helps establish a stable revenue stream. Allowing advertisers to post over less relevant articles allows those articles to a of pie.

The major downside to these websites is that advertising other services is strictly prohibited. These websites view this type of advertising as diluting their brand. This observation is the essential crux of rent vs. own; is developing content under an established brand better than building a new brand?

Hopefully, this article has shed some light on these two options. A couple of extra points, owning means that additional features can make writing content easier. For example, WordPress allows article scheduling. Article Scheduling allows a writer to build a number of articles, and divide them up over a number of weeks, hence keeping content fresh. An advantage HubPages has over blogs is that each article is and measured. Getting feedback on building exceptional quality is essential to writers.