Pay to Play versus Traditional Royalties
My definition of traditional royalties is where you build the product once and continue to make money from it far into the future. However, pay to play is becoming the norm in the author community. The secret to writing success is becoming "marketing". The secret to marketing is to find small ways to earn more than you spend. However, these small ways keep changing, which requires you to keep changing your marketing. It is at this point, that those secret revealers say that being an author is about running a business, not just writing. Here is a sample thought from a Reddit forum post : Amazon Ads would be your best bang for your buck (and book!) but depending on the price of your paperback they may not make financial sense. An awesome click to buy ratio is 1 sale for every 10 clicks, and clicks in popular categories can cost $0.25 or more, so unless you're making more than $2.50 profit on your paperback it might not work. Note that 1 in 10 is very good, something