Long Tail Writing

I am having some difficulty getting back into the swing of writing daily now that we are having a pandemic. That being said, I have introduced some wonderful new things to help my writing practice. I did sign up for MasterClass, which is giving me access to not only wonderful writers, but creators of all sorts. I was also able to hook up a family member with these same courses, so hopefully that will help them create. I know that there is merit in working on your method, but I am finding that it’s diminishing returns if you don’t go and put the work back into practice. It’s my hope to build the mix between process and results. I’ve got a new focus now; working to make connections with readers. That’s a better focus than what I’ve had in the past, which were mostly based on fear. In the past, I looked at royalties as proof that what I built had value - because I feared that it had no value. I now realize that honest connections with people are the way to build towards the futu...

When they say you got to get the fundamentals right, they don’t really tell you how far the fundamentals go. Becoming an author is not simply about writing a wonderful book. A wonderful book is not an easy fundamental to deliver on. It takes a team to make that work. However, a wonderful book also takes practice. So after you’ve done enough writing and worked with the team and you have a wonderful book… that’s only the beginning. In today’s world, that’s just the first step. You also need to be able to sell that book. The first sale is easy: you get your wallet out and you buy. Getting a complete stranger to buy is magnitudes harder. After that, you have an even larger gap to figure out: getting a regular stream of complete strangers to buy your work. Even those can be fast tracked if you just throw enough money at it. The difficult part is getting them to buy without throwing buckets of money at the problem. Some people think that if they throw buckets of money at the problem, it ...