Long Tail Writing

Let’s start off this writing platform process by clarifying what content marketing is and isn’t about. Content marketing is where you build content that people want. They go to you to get that content. With any luck, you show them more content that is relevant and they enjoy that information. Before long, you are set in their mind as an authority on the topic. As an authority, you can help steer people to products and services that you believe in, but that also have a referral program. Or, as an authority, you can steer people to your own products and services. For non-fiction authors, this works fairly well. You build a website full of workout advice, then offer a book that shows a number of other workout options. People want the advice, trust you as an authority, and then buy your book for new workout options. However, that frame of reference doesn’t work for fiction writers. I can’t give you advice about avoiding alien politics, then give you a book about a sp...